Will Thomas, Founder
Will has been an industry leader for over a decade, designing, developing, and deploying next generation event, media, and technology properties, specifically in the health / fitness and entertainment categories. He has directed 100+ events, many of which he built from scratch into successful endeavors. These range from triathlons to obstacle courses to mobile dance parties, and they have raised over $4 million for charity to date.
Will's MO is inspiring others to rediscover fun - specifically by creating opportunities for people to reimagine their relationship to the community around them. By blurring the line between fitness and entertainment, his creations curate a sense of connection and wonder that shakes up traditional notions of "participation."
An avid traveler and adventurer, Will has a deep passion for exploring and pushing his limits. He has been to 30 countries on four continents. He has been a whitewater guide, a telemark ski instructor, and a swim, triathlon, and spin coach. He has run over 20 marathons, raced in 80 triathlons (including Ironman), and surfed in arctic waters. Other interests include:
- swimming open water
- free-diving / treasure hunting
- cycling long distances
- running in the mountains with friends
- finishing long books
- debating the news
- whitewater paddling
- drinking good coffee
- working on impossible projects
GREG ALLEN, EVENTS CONSULTANT
Greg is a senior executive experienced in the strategic development of marketing programs, events and promotional campaigns on the local, national and international level. Consistently successful in developing and managing corporate partnerships with leading companies in television, film and music industries to create high visibility events and campaigns through brand positioning and innovative public relations and media marketing.
Greg has produced a variety of events including cycling events, festival management and fundraising. He has over 30 years of experience in event development, logistics and operations. Recent clients include the City of Boston, Massachusetts Bicycle Coalition, Bacardi USA, and the Harbor to the Bay bike ride.